Digg is a technology focused news site that uses social filtering to rank stories. Translated from geek-speak it means people vote on news stories that interest them, and the stories with the most votes end up on the home page where the most people will see them.

Reddit is a technology focused news site that uses social filtering to rank stories. Translated from geek-speak it means people vote on news stories that interest them, and the stories with the most votes end up on the home page where the most people will see them.

Digg is straight from the Fisher-Price school of Web 2.0 design, all rounded corners and gradient fills. It’s the new shiny happy web your grandma uses. Reddit is like a VT100 terminal, all text and minimal colour. It’s the old school web with thick glasses and a stack of textbooks next to the PC.
On the Digg homepage you’re likely to find articles on consumer electronics and IT industry gossip. On the Reddit homepage there is a good chance you’ll find the notes from a postgraduate level Computer Science course.
Digg has twenty times the traffic of Reddit
It’s interesting that two sites serving the same purpose have such drastically different cultures and designs.